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Despite Sony bringing some form of a vehicle presence to CES in Las Vegas the past four years, the most recent event felt like the first time an EV with Sony’s DNA could become an genuine consumer model, thanks to a collaboration with Honda announced in March of 2022.

Those initial discussions evolved into an official joint venture called Sony Honda Mobility Inc., which was officially signed over the summer and is expected to bring an EV to several global markets by 2026. Honda will provide its e:Architecture for the JV to build upon, while Sony Mobility Inc. will call in favors to parent Sony Corp. for access to its software and sensor technology. Not to mention its vast catalog of music and video content (ever heard of Ghostbusters?).

At CES, we got our first official look at the EV from the Sony Honda joint venture, which will exist as part of a new automotive brand called AFEELA. Loaded with advanced technology including 45 different sensors, Sony and Honda expect AFEELA to be an EV customers enjoy and keep fresh for years.

Perhaps up to an entire decade? That might be the best way to justify its pending price tag

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