There is a lot of Italy in the i-LAND project, world premiered at the Beijing Auto Show a few days ago. All of the development phases of the Dongfeng concept have been indeed Italdesign’s responsibility, from the interior and exterior styling to the development of the on-board human-machine interface, thru to the engineering development and the concept construction.

As well as the corporate logo of Voyah, a sub-brand of the Chinese house, dedicated to luxury electric mobility.

To Voyah management, cars are not only smart and technological objects, but real vital and open ecosystems. Inspired by this philosophy, designers and engineers at Italdesign have created i-LAND, combining ergonomics and cutting-edge technology with innovative aesthetic solutions, always aiming at blending form and function.

Light, silent and elegant

i-LAND exteriors are inspired by the great Italian tradition of Gran Turismo cars, taking advantage of ESSA (Electric, Smart & Secure Architecture) electric platform, made available by the Chinese brand, to obtain a low and tapered profile.

The typical “exotic” features of a concept are concentrated in the large gull-wing doors, allowing front and rear row passengers access the car at the same time, front and rear light clusters and the LED-illuminated front grille.

The particular design of the front lights, officially called “winged headlights”, strongly characterize the i-LAND, making it recognizable even in the dark, and generates directly from the Voyah logo positioned at the center of the grille. Being Italdesign also responsible for the creation of the corporate logo, the stylistic development of the car went hand in hand with the creation of the corporate logo.

The rear of the concept car explicitly recalls the Italian tradition of Gran Turismo cars with a classic truncated tail and combines aesthetic element and aerodynamic function.

In the top view, the sculpture of the bonnet takes up the design language of the Chinese house brand, perfectly harmonized also in the design of the grille.