The i4 will slot in next to the SUV-sized iNEXT as BMW’s two flagship electric offerings in 2021. Reminiscent of the company’s bread-and-butter 3 Series, the i4’s low-slung aerodynamic design helps maximize the car’s electric range and sports car-like styling.BMW’s latest vehicle debut comes at a time when many European carmakers are rushing out electric vehicles to meet stiff new emissions standards and blunt inroads by EV leader Tesla. The Model 3 arrived in Europe just over a year ago and became the fifth-best selling sedan overall — electric or combustion — in 2019, behind Audi’s A4 and BMW’s 3 Series, according to data from LMC Automotive.Originally scheduled to be unveiled at the Geneva Motor Show this week, the sedan was instead shown in a live-streamed presentation in Munich after the show was canceled due to coronavirus concerns. The cancellation was the first for the motor show in seven decades.
BMW Chief Executive Officer Oliver Zipse shied away from identifying the Model 3 as the i4’s main target, saying his company’s new car “doesn’t compare to any other brand” in an interview with Bloomberg Television. Instead, he compared the car to BMW’s existing lineup in a press conference Tuesday.
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