Land Rover has unveiled two new concepts for the Land Rover Defender. Named Defender Concept 100 (DC 100) and Defender Concept 100 Sport, the two concepts showcase the direction and thinking behind the ongoing development of the new Land Rover Defender, intended for production in 2015.Land Rover’s DC100 and DC100 Sport concepts investigate the potential design direction for a replacement for the iconic Defender. They will make their North American debut at the 2011 Los Angeles Auto Show on 16th November 2011. Land Rover is taking these concepts to North America to gauge reaction and explore the possibility of bringing the Defender back to the US market.
John Edwards, Land Rover Global Brand Director said: “The Defender has always been at the heart of the Land Rover Brand and single-handedly defines our go-anywhere, can-do spirit. Our ambition is to create an all new Defender for a global market that remains absolutely faithfully to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations.
Our intention is to introduce the all new Defender in the middle of the decade – there’s a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America.”
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