Ford Mustang Mach-E Sales Moving Online Because EV Buyers Are Internet Savvy

Apparently, Ford’s research suggests that people looking to purchase an electric car are 6 times more likely to have buy online.

Sep 15, 2020 at 11:31am ET

By: Andrei Nedelea

Even though Ford is an established automaker with a vast traditional dealer network around the world, it’s still embracing change when it comes to the way it sells its cars. This is the case for the Mustang Mach-E electric crossover which will get its own bespoke order dashboard so that it can be purchased online, because apparently that’s where EV buyers acquire most of their cars.null